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Designing the "Stock Market for Culture"The Company

  • liamjeffery13
  • 4 hours ago
  • 2 min read

PYNQL is an ambitious fintech startup creating a centralized exchange for Cultural IP. Led by industry veterans - including Derek Morrison (former VP at StockX and Director at UNiDAYS) - PYNQL is bridging the gap between artists and investors. They aren’t just building an app; they are building the infrastructure for a more sustainable, liquid, and accessible creative economy.



The Problem: The "Execution Gap"

Even with a leadership team that has scaled global giants like StockX, PYNQL faced the "startup squeeze":

  • Founder Focus: The team needed to focus on institutional liquidity and clearing models, not pixel-pushing slides.

  • High Stakes: When pitching a "Unicorn" vision to investors, a standard template isn't enough. The deck needed to feel as premium and disruptive as the product itself.

  • The Agency Dilemma: Traditional agencies are often too slow and prohibitively expensive for an agile startup in its "Phase 1" growth stage.


The Solution: The StudentVenture Edge

StudentVenture matched PYNQL with an elite young designer. This wasn't just about finding a "helper" - it was about finding a digital native who understood PYNQL’s cultural mission.

  • Responsive Collaboration: The designer worked directly with Derek, providing a feedback loop that was fast, professional, and highly engaged.

  • Full-Stack Design: The project evolved from simple support to a total design overhaul, including:

    • Bespoke Templates: Enabling the team to iterate on the fly.

    • Strategic Visualization: Turning complex IP-ownership concepts into clean, investor-ready visuals.

    • Master Pitch Deck: A complete, end-to-end execution for their investment rounds.


The Result: Unicorn-Ready Assets

  • Investor Readiness: PYNQL now has a professional, high-fidelity deck that clearly communicates their three-phase roadmap to institutional and retail investors.

  • Cultural Alignment: By using a young designer, the "look and feel" of the deck resonated with the very "Cultural IP" market PYNQL aims to lead.

  • A Proven Model: The collaboration proved that for high-growth startups, student talent isn't just a budget choice - it's a strategic one.


The Executive Testimonial

"Working with StudentVenture was a seamless experience. The designer we were matched with was exceptionally responsive, engaged, and professional. He became a true collaborator, supporting us with everything from initial templates to the completion of our entire investor deck. Having seen the power of student talent throughout my career, I’m incredibly impressed by the skill level here—we’re already excited to get him started on more projects." - Derek Morrison > Co-Founder, PYNQL (Former VP at StockX & Director at UNiDAYS)

 
 
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