Transforming Hiring Practices with Task-Based Recruitment at IBA

Insurance Business Applications (IBA) is a Copenhagen-based insurtech company. They provide a cloud-native, API-first platform called IBSuite. This platform supports the full insurance lifecycle, from underwriting and policy administration to claims and billing. Serving major insurers across Europe, IBA helps companies launch products faster, automate operations, and scale globally with a flexible, future-proof system. Recognised with multiple industry awards, IBA stands out for its advanced technology, multi-country capabilities, and strong partner ecosystem.

The Challenge of Traditional Hiring

IBA faced a significant challenge: they received thousands of applications for their creative roles. With such a high volume, traditional screening methods—like CV reviews, education filters, and prior job titles—proved insufficient. These methods risked overlooking talented individuals who may not have the “perfect” background on paper.

They needed a system that could:

• ✅ Efficiently filter top candidates

• ✅ Go beyond academic and professional history

• ✅ Assess real-world skills and creativity

• ✅ Support an inclusive, meritocratic hiring process

  
  

The Solution: Task-Based Recruitment

To address these challenges, IBA turned to StudentVenture. We implemented a task-based recruitment model to ensure they hired based on skill, not assumptions.

Here's How It Worked:

1. Initial Filtering with AI: Our system reviewed all incoming applications. It identified candidates with relevant skills, mindset, and potential.

2. Custom Creative Task: Shortlisted candidates received a real-world task aligned with IBA’s needs. This could involve writing a landing page, creating a visual campaign, or brainstorming insurance-focused branding ideas.

3. Anonymous Evaluation: Submissions were reviewed without names, education, or background visible. This ensured a true merit-based evaluation.

   
   

The Result: Great Hires, Real Impact

This innovative process allowed IBA to bypass traditional hiring bias and focus on what truly mattered: the work itself. They successfully hired exceptional copywriters and designers who have since made a measurable impact across the company’s marketing and product teams.

These hires may not have come from top universities or flashy agencies. However, they proved, through their work, that they possessed the creativity, skill, and drive to deliver.

Why This Works for Any Role

While this case focused on creative roles, task-based recruitment is incredibly versatile. Whether you're hiring:

• Software developers

• Marketing strategists

• Business analysts

• Customer support representatives

• Product managers

  
  

A task-based approach allows you to assess actual on-the-job capabilities, problem-solving ability, and cultural alignment—in a fair and scalable way.

Building a More Inclusive Future of Work

By removing unnecessary barriers and rethinking how we evaluate talent, companies like IBA are leading the way toward more inclusive, equitable, and effective hiring practices.

If you’re ready to hire based on what candidates can do, not just what their CV says, StudentVenture is here to help. Embracing this approach can transform your hiring process and lead to a more diverse and capable workforce.

The Future of Recruitment

As we look to the future, it’s clear that traditional hiring methods are becoming outdated. The job market is evolving, and so should our approaches to recruitment. Task-based recruitment not only enhances the quality of hires but also promotes a culture of inclusivity.

Embracing Change

Organizations must be willing to embrace change. This means adopting new technologies and methodologies that prioritize skills over credentials. By doing so, companies can tap into a broader talent pool and discover hidden gems who can contribute significantly to their teams.

Conclusion

In conclusion, the case of IBA illustrates the power of task-based recruitment. By focusing on skills and creativity, companies can make informed hiring decisions that benefit both the organization and the candidates. It’s time to rethink how we evaluate talent and build a more inclusive future of work.

For those interested in revolutionizing their hiring practices, consider exploring the benefits of task-based recruitment. It could be the key to unlocking your organization’s potential.